GEORGE
KOSHY
EGLE Shoes
The client wanted his shoes to be considered a fashion accessory with a sexual connotation. The baseline we came up for this brand was 'Sex on Toes'. SO the campaign pretty much wrote itself. Route one was visual while route two was more copy led.
EGLE Shoes - Route 2
H/L: Quite simply the difference between 'Good Night' and 'Good Morning'.
That's EGLE. Spelt with a "Your place or mine?"
In the old days, men used a shoe to show a woman where she belonged.
Yum Yum Tree - Veg Menu
Sushi is considered Non-Vegetarian and since Tuesdays and Thursdays are predominantly vegetarian days among a large number of Hindus, footfalls at the 'Yum Yum Tree', a Japanese restaurant, suffers. This communication uses the universal symbol for vegetarian to advertise the new Veg Sushi menu.
Whyte & Mackay Scotch Whisky
Alcohol advertising is banned in India, so we decided to do an unusual surrogate for them. Whyte & Mackay Kilts. The idea was to use whiskey terminology like 'legs' and 'stills' and put them in a different context, making for some interesting ads.
P.S. The website probably thinks, like most people, that the body copy isn't worth reading because it doesn't display it. Nevertheless, please scroll down after you've clicked on the image to read it if you still want to risk it.
How do you keep warm in a country where underwear is taboo? "What's worn under a kilt? Nothing. It's all in perfect working order." goes an old Scottish joke. And rightly so, for in Scotland, crossing rivers and streams in anything but a kilt can dampen the spirits. And so a true Scotsman would shirk shorts and go 'Regimental' instead. Leaving his spirits to be kindled by other Scottish pursuits.
How do you tell a good Scot from a great Scot? By the legs of course. In the case of both men and whisky, the legs can tell the degree of their maturity. Never is this more true than in Scotland. Where the craggy hills shape the souls and shanks of men. So the next time you see a Scotsman, skirt his countenance and look below the hem instead.
The Dalmore Single Malt Whisky
The Dalmore is the most expensive Single Malt whisky in the world. And since India doesn't allow liquor advertising, how do you come up with a surrogate and advertising that brings out the grandeur of the product? We turned to famous works of art like the Mona Lisa, Beethoven's 5th and Swan Lake. The surrogate is a club and if you can recognize the masterpiece talked about in the ad, you know you belong there. If you didn't, you'd want to belong. Simple.
Pum Pum Pum Paaaaam! Pum Pum Pum Paaaaam! Isn't it satisfying to know that while most people who see this ad may not even recognise this masterpiece, you even know that it was numbered incorrectly in its debut. Welcome to the Dalmore Connoisseur's Circle.
The story of a young Prince, smitten by a beautiful Princess who's cursed to turn into a swan by day by an evil sorcerer who eventually loses his powers to the higher power of love. Isn't it satisfying to know that while most people who see this ad may not recognise this masterpiece, you even know all three alternate endings to the story. Welcome to the Dalmore Connoisseur's Circle.
The portrait of a lady with shoulder length hair, wrapped in a translucent veil, wearing a dark dress. She wears a thinly pleated mantle and a smile on her face. Isn't it satisfying to know that while most people who see this ad may not even recognise this masterpiece, you even have a theory about why she smiles. Welcome to the Dalmore Connoisseur's Circle.
OPEN Magazine
OPEN Magazine is a news magazine with a difference. They eschew news reporting and instead focus on well researched articles that give you an advantage over other news magazines. We realized, the format if the magazine was one inch bigger than others.
TAJ West End, Bangalore
Handling a Five Star property is fun. You get on the right side of the management, they let you do some fun posters for restaurant promo. You get on the right side of the Master Chef, you get to eat there for free too. I did both.
Art Directors Wanted
Innocean wanted art directors. Young talent fresh out of colleges that we could groom to become excellent art directors. Instead of the yearly trudge through amateur art school portfolios, we decided to take the recruitment to the campus. We put up skewed paintings on the walls. If a student stopped to straighten it, we knew they would make good art directors. Simple.
Durex World Population Day
Continental tyres
The only known side effect is a hoard of near-death-experience stories.
CRY - Child Relief and You
Taj Residency
